“I have asked a “PR colleague” to blog a response to this sharing his experiences of journalists and our many failings. I won’t only be sharing PR horror stories – I am lucky to deal with a handful of very capable PR folks, and will share some of their secrets. I asked for input from both journos and PR people, and those who’ve done both jobs, using the hashtags #prstories and #journostories and am very grateful to my colleagues across the spectrum for their suggestions.
Despite the disclaimer, I want to place it on record that PR people contribute at least five points daily on my stress-o-meter out of 10 every day. Many are sloppy, inept, disorganised, pushy in all the wrong ways and vastly unprofessional.
So here you are: some ideas for PRs who want to do their jobs well, from a news editor and with input from other journalists