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Kenton’s Infotainment Scan: “What’s wrong with the newspaper?”
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“Your only hope of ensuring distribution is ensuring that consumers are motivated enough to do it for you.”
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Looking at specific types of mobile news consumption, six in 10 large city and suburban residents use mobile devices to find a local restaurant, compared with half or fewer residents of small cities/towns or rural areas. Those living in the suburbs are most likely to use mobile devices to get coupons or discounts for local stores, while large city residents are most likely to use their mobile devices to get information on local traffic or transportation.
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Archive for September, 2012
Daily links 09/30/2012
Daily links 09/27/2012
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Talk About Local » Towards a local public information manifesto
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This manifesto is not intended to be exhaustive but we feel that good, modern local authorities and public bodies that desire more citizen engagement will want to do the above and more. A small number already are, the challenge is for all to do this using smart thinking within current budgets.
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Daily links 09/26/2012
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Where Did Augmented Reality Come From?
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The future of augmented reality is unknown, but our growing dependency calls for scientists and developers to push for more effecient and visually exciting projects.
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Daily links 09/25/2012
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7 Reporting Tools for Hyperlocal Journalists | Street Fight
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Here are seven tools that hyperlocal journalists can use to streamline the process of gathering data and generating the types of multiplatform content that readers embrace.
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Daily links 09/22/2012
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Open data journalism | News | guardian.co.uk
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These are the days of open journalism, reporters who can use the power of the web can produce stronger, better stories. Open journalism involves the person reading and commenting on the story as much as the original reporter, and with the power to shape and influence the news they see in front of them.
But how does that connect to data journalism? These are two segments of the same pie chart – and for data journalism to develop beyond just being the latest fad, it has to engage and involve the people reading the news as well as creating it.
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The choice for student media is simple: Slide into irrelevancy even faster than professional media that fail to adapt, or race into the digital future and help show them the way.
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The Content Economy: Why do people share?
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They were willing to share both kinds of knowledge, but the motivation for sharing each differed greatly. The documents and programs they shared because they considered them the property of the company. But the second kind, their experiential knowledge, they shared because they gained some personal benefit from doing so. The personal benefit, however, was not money or the promise of a promotion. According to the study, “Experts will want to contribute to coworkers who need them, who will hear them, who will respect them and who may even thank them.”
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Slides from presentation about n0tice.org from the Multimedia Meets Radio Conference #mmr12
The story of the open journalism toolkit n0tice.org became the focus for a session at one of Europe’s big broadcast conferences that I was invited to attend this week.
The Multimedia Meets Radio event for members of the European Broadcasting Union looks at initiatives in other countries and media which could spark ideas, inspiration and innovation in radio as broadcasters move towards a more digital, engaged relationship with listeners.
This is the sideshow I presented during a session on the theme of User Generated Content and interactivity. The other speakers were Brett Spencer of BBC Radio2 and Yan Luong, social media manager at RTS. (There’s some notes from their presentations and others here under the #mmr12 tag).
A few explanatory points to accompany the slides:
- slides 1 – 14 look at some of the thinking behind the n0tice project, its beginnings at a hack day trying to solve the problem ‘what’s happening near you’ , the general environment it operates in and again making the point that it’s a platform and not an editorial product for one publisher – a point I often find difficult to properly get across due to the fact n0tice is supported by GMG.
- slides 15 – 27 show some of the current user case studies, namely the noticeboards for bridport.n0tice.com, the Guardian’s crowdsourced investigation privatepublicspace.n0tice.com, the ability to collaborate and crowdsource by the platform’s tagging ability eg. #yarnbomb, #streetart and finally the Northern Landscapes photography challenge.
- slides 28 – 32 gives brief details of upcoming initiatives for the n0tice team such as experimentation in augmented reality environments with Talk About Local, assisting local Uk campaigners with important community issues such as High Street renewal and finally , of course, spreading the word more widely.
If you’re interested in knowing more about the tools available at n0tice.org for your community project, news enterprise, major media organisation or whatever it is you do, please feel free to contact me.
Happy to take questions here on the blog, via email ( sarah@n0tice.com) or arrange workshops or talks with you.
(This blog post is cross-posted from the n0tice blog where there’s also more user case studies, how to guides and news).
Daily links 09/16/2012
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What’s Your Story? A Guide to Getting Your News in The Washington Post – The Washington Post
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Useful advice for approaching any big news org with a story
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Today’s links 09/03/2012
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6 Ways to Encourage User Contributions on Hyperlocal Sites | Street Fight
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Here are six tips from successful publishers and editors about how independent publications can solicit feedback from their readers online.
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Today’s links 08/19/2012
Today’s links 08/17/2012
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Media Companies Are Betting on Hyperlocal, But Will Brands Follow? « Brand Media Strategy
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The increasing ubiquity, not to mention portability, of mobile media will almost guarantee that all marketers will need a mobile media strategy. And central to that strategy is the ability to embrace location-based messaging and promotion.
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Will ‘Breaking Promos’ Help Hyperlocals Bring New Customers to SMBs? | Street Fight
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Karp’s concept sounds terrific, but how do the hyperlocal sites get their audiences, big as they may be, to become those new customers for SMBs? “The sites install a streaming ticker at the bottom of their homepage” that’s crammed with deals, sales and other come-ons” to lure users, including potential new customers, to the Breaking Promos page.
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