Sarah Hartley

Archive for August, 2010

links for 2010-08-31

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August 31st, 2010 at 8:04 pm

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links for 2010-08-30

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August 30th, 2010 at 8:04 pm

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links for 2010-08-29

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August 29th, 2010 at 8:02 pm

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links for 2010-08-27

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August 27th, 2010 at 8:03 pm

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links for 2010-08-26

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  • The Qype features, which include local business listings, will "replace and significantly upgrade" Johnston Press' existing directory website, which was built in house.

    "As well as integrating context specific content into local websites this software will provide a local entertainment and events database," the results report says.

  • It does, however, give you a choice of websites to visit so you can copy the link in the usual way. The suggested photos – from sources like Wikipedia or Flickr’s Creative Commons libraries – were relevant and as easy as the video suggests to just slot in, fully captioned and credited. It also gave me a nice choice of recommended websites for the end to turn on or off. This is an improvement on the previous version of this feature that could sometimes give some random choices.
  • We are accelerating our investment in our significant online and mobile initiative, STV Local, launching the first pilot area in September. During the second half of 2010 and into 2011, STV Local, working with local content partners, will launch 'must visit' hyper-local websites for local communities across Scotland. STV has recruited a high calibre staff to work in the business but will also incorporate user generated content, making STV Local a truly interactive experience, at the heart of our digital strategy.

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August 26th, 2010 at 8:03 pm

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links for 2010-08-25

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August 25th, 2010 at 8:03 pm

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10 Characteristics of hyperlocal

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What, if anything, the term ‘hyperlocal’ now means is something that keeps coming up in conversations I have and it strikes me that it’s no longer necessarily defined by a tight geographical area, but instead seems to have evolved to describe more of an attitude than a place.

Often it’s the subject matter that could be termed ‘hyperlocal’ (eg. littering reports) or a story treatment (eg. data maps) but even sites which cover large geographical areas (eg. the city blogs which I look after for Guardian Local) are referred to as ‘hyperlocal’. Can these things be considered ‘hyperlocal in nature, even if that’s not true of their scale or scope?

I’ve been thinking about what it is that links them, what’s meant when we use the shorthand ‘hyperlocal’ and identified the following ten characteristics. Not all sites display all these characteristics and, before the print lobby gets over excited, yes of course a lot of these characteristics are present in local newspapers as well.

I’m quite sure there’s other things I haven’t clocked, so please do let me know any more that should be included.

Plus, is it time to find a term which would better describe what we’ve come to mean or do you think ‘hyperlocal’ is well used enough to keep? Please do let me know in the comments below.

  1. Participation from the author. To my mind, this is the biggest single hyperlocal attitude characteristic – the blogger, writer, journalist or whoever it is running the site participates in activities in the community. Includes activity on, and offline.
  2. Opinion blended with facts. Can sometimes be related to point one but generally a less distinctive, more blurry line of difference between what is reported and what is opinion is commonplace. The author’s personal take on an issue can be more pronounced than would be expected in a piece of traditional news journalism.
  3. Participation from the community. Whether it’s commenting, submitted material such as pictures and tips or crowdsourced information, hyperlocal means involving others in its production.
  4. Small is big. When it comes to news values, the agenda can be distinctly different to that of a traditional news outlet because scale is not important, impact is.
  5. Medium agnostic. Use of different platforms is a very common characteristic with Twitter, Facebook, Flickr, LinkedIn, Audioboo etc. being deployed as and when required.
  6. Obsessiveness. I mean this in a good way! Hyperlocal-ers seem more likely to stick with a story, update it’s every change and so take proper advantage of having no restrictions on space that blogs provide. Is this the hyper in hyperlocal?
  7. Independence. The publishers of these sites tend to pride themselves on being independent and see not being answerable to a mainstream organisation meaning they’re able to be more responsive to their community.
  8. Link lovers. I’ve struggled to find any hyperlocal sites that aren’t generous in their linking policy and why wouldn’t they be? Linking out is a natural state of affairs for bloggers who don’t pretend they are omnipresent when resources don’t allow.
  9. Passion. Most of these sites were set up as labours of love – and it shows. That sort of (more often than not unpaid) enthusiasm is very attractive to users who’re savvy at spotting disinterest or ulterior motives.
  10. Lack of money. Sorry to end the list on this but…..it doesn’t seem the revenue question has been fully answered yet, or if it has, I’ve not spotted it and would love to hear from the person that has.

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August 25th, 2010 at 8:51 am

links for 2010-08-24

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  • PaperG’s Flyerboard is effectively a virtual bulletin board, the standard design even mimics the appearance of fliers on a corkboard. A local retailer submits an image and some basic information and Flyerboard automatically converts that data into an interactive ad that can be easily shared via social networks, like Facebook and Twitter, or e-mail. Through the ad platform, publishers can quickly post and manage their ads, look at analytics, and bill clients.

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August 24th, 2010 at 8:03 pm

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links for 2010-08-23

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Written by sarahhartley

August 23rd, 2010 at 8:03 pm

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Signing off…… for a while

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Work demands mean I’ll be unable to devote enough time to make blogging here at Mancunian Way meaningful over the next few weeks.

Although that means I’m taking a break here, I will be continuing to blog from time to time about the city’s blogging scene, hyperlocal journalism and open data moves for The Guardian. Please do contact me on the email SarahMancunianWay AT Googlemail.com if you’ve details of activities or events which you think would be of interest to that readership.

I’d also be interested in hearing from anyone who’d like to contribute to this blog going forward, same address. While I can’t guarantee fame and fortune will follow involvement, there is an established readership and previous contributors seem to have enjoyed it! So, if you’re interested in blogging without the pressure or commitment of starting a whole new site, drop me a line.

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August 22nd, 2010 at 9:25 am

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