Sarah Hartley

Archive for December, 2009

links for 2009-12-31

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December 31st, 2009 at 8:03 pm

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links for 2009-12-30

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December 30th, 2009 at 8:02 pm

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links for 2009-12-29

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  • To give you a flavor for some of the less supportive comments, I have been called a clown, narcissistic, a nobody, arrogant, envious, holier-than-thou, a blowhard, self-obsessed, an idiot, puritanical, misguided, a hater, a fascist, a moron, a pinhead, and ignorant. And that's just a short list. I admit that the veracity of these descriptions are up for debate, but I'll leave that discussion to the readers of my blogs.
  • There has been a lot of discussion about labeling links with literal callouts for the action or word to click. The appendages for “here” and “click here” are contextually messy and visually ugly, but if they improve usability, it might be a worthy tradeoff. For this test, I was curious about how it would affect the raw clickthrough rate.

    This result surprised me. Simply adding “here” as the link at the end of the phrase increased the clickthrough rate by 27% to 12.81%.

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December 29th, 2009 at 8:03 pm

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Will ManConf find enough friends?

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“ONLY £2 a month on THIS DEAL NOW. Two days and counting” according to the spam which dropped into my inbox this morning from those plucky chappies at Manchester Confidential.

I’m sure I’m not the only one who’s been a bit miffed, to say the least, at the sheer volume of spam ‘newsletters’ being pushed out since publisher Mark Garner decided that the entertainments blog was mostly going behind a paywall.

In what could be the biggest gamble of the entrepreneur’s life, from January 1, users are required to pay up for restaurant reviews, offers and competitions which were previously free of charge – although some stories will still be free to all.

Correction: As Garner notes below, the pay walls go into place on the 15th of the month; the current discounted deal finishes at the end of this month.

Being no stranger to the sort of online businesses which do make money (having previously run RedHotDutch for instance) Garner says he understands the digital world and he’s certainly been talking a good fight since he announced the plan.

Just last week he explained the extension of the subscription offer deadline until the end of this month as a way of helping people who felt overstretched due to Christmas after telling HowDo last month:

“We’ve never courted Google, never engaged in any SEO, so I think our readership figures are more robust than say the MEN’s online stats, or The Daily Mail with their countless millions of readers – ours generally don’t find us by accident – but there’s still fluff.

“What we hope to concentrate on is perhaps 50,000 to 80,000 key transactors – people that gain value from our site and our deals, and people that our advertisers want to engage with.

“We’re not frightened by losing the fluff.”

If you want to be a friend to the Manchester Confidential blog, the full details of what you’ll get for your £2 are right here.

Not long now until we find out whether there’s enough friends and heroes to go round and make a success of Manchester’s first media organisation paywall.

Written by sarahhartley

December 29th, 2009 at 5:04 pm

2009: A year of turmoil for Manchester media

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Community reporters at work in Salford in 2009

There can be no doubt that 2009 has been a year of turmoil with plenty of surprises, some shocks – and a few treats as well – for media folk in Manchester.

As we bid it farewell and look forward to 2010, I’vestarted putting together this timeline with some of the events which came across my radar during the past 12 months.

TIMELINE. 2009: Manchester Media

Perhaps predictably for me, the comings and goings at MEN Media as well as the ongoing emergence of the Media City with all the hopes the BBC move brings for the city, have been constant themes running throughout the year.

But there’s also been the ongoing successes of digital media fixtures such as the Big Chip in its 11th year and the Manchester Blog Awards in its fourth year, as well as relative newcomers Social Media Cafe Manchester marking its first anniversary.

It’s not as detailed in some months as I’d like it to be (mainly because I’ve worked away from the city at points during the year) but it’s an attempt to keep a record for the future, so, if you’ve got anything to add, please drop me a link to include.

And here’s to 2010!

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December 28th, 2009 at 7:58 pm

links for 2009-12-23

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December 23rd, 2009 at 8:02 pm

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links for 2009-12-21

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December 21st, 2009 at 8:02 pm

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links for 2009-12-17

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December 17th, 2009 at 8:04 pm

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What impact has social media had? I asked……

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At various locations in recent months I’ve been stalking online experts with my trusty Flip and asking them one question: How has social media impacted on The Media?

And here, in this short video, is what they said. Many thanks to Mercedes Bunz, Christian Payne, John Popham, Laura Oliver and Paul Bradshaw.

[youtube=http://www.youtube.com/watch?v=u7F0GtgYsEQ]

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December 16th, 2009 at 10:17 pm

links for 2009-12-16

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December 16th, 2009 at 8:03 pm

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